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Madison

Wisconsin · United States
Active
Last updated: 2026-07-15  ·  Last verified: 2026-07-15  ·  Region: US

At a Glance — Madison Airbnb & STR Rules

RuleDetails
Regulatory StatusPermitted with registration
Permit / License RequiredYes — three permits/licenses required before advertising or operating: (1) Tourist Rooming House (TRH) License from Public Health Madison & Dane Count
Tax RateCity of Madison transient room tax: 10% (on stays <30 days). Wisconsin state sales tax: 5% + Dane County sales tax: 0.5% = 5.5% combined sales tax. To
Night / Day CapIf host is NOT on-site during guest stays: maximum 30 nights per licensing year (July 1–June 30). If host IS on-site overnight during each guest stay:
Minimum Stay1 night minimum under standard ZTRHP1 permit. Hosts who exclusively advertise/accept stays of 7–29 consecutive nights may qualify for alternate zoning
Permit FeePHMDC TRH License: $535 initial fee (includes $375 pre-inspection fee); annual renewal ~$160. City ZTRHP1 Zoning Permit: $300 one-time non-refundable
PenaltiesZoning violations: fines of $500–$1,000 per day. Operating without a TRH license (PHMDC): fines up to $1,000 per day of illegal operation. ZTRHP permi
Primary Residence RequiredYes — the STR must be the host's primary dwelling (true, fixed, and permanent home for at least 183 days/calendar year) at time of operation AND for t
Occupancy LimitMaximum guests = 2 × number of legal bedrooms, capped at 12 people total. Children under 12 are not counted toward the cap. A legal bedroom must have
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Madison Airbnb & Vacation Rental Regulation Overview

Madison Short-Term Rental Regulations Overview

Short-term rental operations in Madison, Wisconsin are permitted under an active regulatory framework as of 2026. Hosts operating on Airbnb, VRBO, or other vacation rental platforms must obtain proper licensing: Yes — three permits/licenses required before advertising or operating: (1) Tourist Rooming House (TRH) License from Public Health Madison & Dane County (PHMDC); (2) City of Madison Finance Department . The associated permit fees are PHMDC TRH License: $535 initial fee (includes $375 pre-inspection fee); annual renewal ~$160. City Z.

Tax Requirements for Airbnb Hosts in Madison

Short-term rental operators in Madison should be aware of these tax obligations: City of Madison transient room tax: 10% (on stays <30 days). Wisconsin state sales tax: 5% + Dane County sales tax: 0.5% = 5.5% combined sales tax. Total combined effective rate: ~15.5%. Airbnb collects and remits both room tax and sales tax for plat. Yes — hosts must: (a) obtain a Wisconsin Seller's Permit from the Wisconsin Dept. of Revenue (waived if listing exclusively on Airbnb/VRBO); (b) regis.

Hosting Rules and Restrictions in Madison

Key operational rules for vacation rental hosts in Madison include: Primary residence requirement: Yes — the STR must be the host's primary dwelling (true, fixed, and permanent home for at least 183 days/calendar year) . Rental day cap: If host is NOT on-site during guest stays: maximum 30 nights per licensing year (July 1–June 30). If host IS on-site ove. Occupancy limit: Maximum guests = 2 × number of legal bedrooms, capped at 12 people total. Children under 12 are not counted toward the c. Minimum stay: 1 night minimum under standard ZTRHP1 permit. Hosts who exclusively advertise/accept stays of 7–29 consecutive nights ma.

Zoning and Location Requirements in Madison

Zoning considerations for short-term rentals in Madison: TRHs are permitted in all residential dwelling units city-wide, but only within the unit that is the operator's primary residence. Certain zones (particularly near UW campus and historic neighborhoods. Density rules: No explicit city-wide density cap per neighborhood sourced. Permit is issued per host per specific dwelling unit (non-transferable); each operator may. Insurance: Proof of insurance is strongly recommended and referenced as part of documentation for renewal; host.

Penalties for Non-Compliance in Madison

Hosts who fail to comply with Madison's short-term rental regulations may face enforcement action. Zoning violations: fines of $500–$1,000 per day. Operating without a TRH license (PHMDC): fines up to $1,000 per day of illegal operation. ZTRHP permit may be revoked for repeated violations. Failure .

Platform Obligations in Madison

Platform obligations for services like Airbnb, VRBO, and Booking.com operating in Madison: Platforms (Airbnb, VRBO) collect and remit Wisconsin state sales tax (5.5%) and City of Madison room tax (10%) on behalf of hosts for bookings made through their platforms. Hosts using other booking c.

Full Regulatory Details

Regulatory Status
Active
License / Registration
Yes — three permits/licenses required before advertising or operating: (1) Tourist Rooming House (TRH) License from Public Health Madison & Dane County (PHMDC); (2) City of Madison Finance Department Room Tax Registration; (3) City of Madison Zoning Tourist Rooming House Permit (ZTRHP1) from Building Inspection. ZTRHP1 will not be issued until the other two are obtained. Wisconsin state law (Wis. Stat. §66.1014) also requires a DATCP TRH license for any STR operating more than 10 nights/year.
Tax Registration
Yes — hosts must: (a) obtain a Wisconsin Seller's Permit from the Wisconsin Dept. of Revenue (waived if listing exclusively on Airbnb/VRBO); (b) register with the City of Madison Treasurer for room tax collection (Madison General Ordinance 4.21); platforms like Airbnb collect and remit Madison room tax automatically for platform bookings.
Permit Fee
PHMDC TRH License: $535 initial fee (includes $375 pre-inspection fee); annual renewal ~$160. City ZTRHP1 Zoning Permit: $300 one-time non-refundable application fee + $100 annual renewal fee. Wisconsin Seller's Permit: $20. City Room Tax Registration: $2.
Primary Residence Rule
Yes — the STR must be the host's primary dwelling (true, fixed, and permanent home for at least 183 days/calendar year) at time of operation AND for the 12 consecutive months prior to beginning TRH operation. Only one primary residence per operator allowed. In multi-unit buildings or ADU properties, only the unit that is the operator's primary residence may be operated as a TRH.
Night / Day Cap
If host is NOT on-site during guest stays: maximum 30 nights per licensing year (July 1–June 30). If host IS on-site overnight during each guest stay: no annual night cap. Special provision: hosts who exclusively operate stays of 7–29 consecutive nights may have additional options — contact Madison Zoning.
Occupancy Limit
Maximum guests = 2 × number of legal bedrooms, capped at 12 people total. Children under 12 are not counted toward the cap. A legal bedroom must have a door, meet egress/light/ventilation standards, and be ≥70 sq ft (exclusive of closets).
Tax Rate
City of Madison transient room tax: 10% (on stays <30 days). Wisconsin state sales tax: 5% + Dane County sales tax: 0.5% = 5.5% combined sales tax. Total combined effective rate: ~15.5%. Airbnb collects and remits both room tax and sales tax for platform bookings; hosts using other channels (VRBO direct, etc.) must collect/remit independently.
Zoning Restrictions
TRHs are permitted in all residential dwelling units city-wide, but only within the unit that is the operator's primary residence. Certain zones (particularly near UW campus and historic neighborhoods) may impose additional occupancy or parking restrictions. Operators in ADUs may only operate the ADU as TRH if they live in the ADU (not the main house). Zoning permit is property- and host-specific and non-transferable.
Minimum Stay
1 night minimum under standard ZTRHP1 permit. Hosts who exclusively advertise/accept stays of 7–29 consecutive nights may qualify for alternate zoning provisions (contact Madison Zoning at 608-266-4551).
Density Rules
No explicit city-wide density cap per neighborhood sourced. Permit is issued per host per specific dwelling unit (non-transferable); each operator may only hold one primary residence TRH. These factors functionally limit density.
Insurance Required
Proof of insurance is strongly recommended and referenced as part of documentation for renewal; hosts listing on Airbnb/VRBO rely on platform coverage. Explicit mandatory standalone insurance requirement not confirmed in current city ordinance text — verify with PHMDC at application.
Platform Obligations
Platforms (Airbnb, VRBO) collect and remit Wisconsin state sales tax (5.5%) and City of Madison room tax (10%) on behalf of hosts for bookings made through their platforms. Hosts using other booking channels must collect and remit all applicable taxes independently. All advertisements must display a valid ZTRHP permit number and the host name matching the permit holder.
Compliance Notes
Operators must submit quarterly reports (ZTRHP-QR forms) to Madison Zoning within one month after each quarter ends (due Feb 1, May 1, Aug 1, Nov 1), even if no stays occurred. Reports must include: list of all advertising platforms/websites, guest name and contact info for each reservation, dates of stay, and whether the host was on- or off-site each night. A guest registry must be maintained on-site for the prior two years and be available for inspection. Updated Wisconsin Admin. Code ch. ATCP 72 (Hotels, Motels, Tourist Rooming Houses) took effect January 25, 2026, with new operational and compliance requirements for all TRH establishments.
Effective Date
Current framework ongoing; ATCP 72 state-level updates effective January 25, 2026. City ZTRHP regulations last updated per cityofmadison.com (October 2025). Licensing year runs July 1–June 30 annually.
Key Notes
STRs are allowed in Madison but subject to strict primary-residence and host-presence rules. The 30-night unhosted cap is a significant constraint for investors seeking whole-home rentals. Madison is regarded as STR-friendly but with one of the more comprehensive local regulatory frameworks in Wisconsin. Non-owner operators (tenants) must have explicit written landlord permission to operate a TRH. HOA/condo rules are not enforced by the city — operators must independently verify private restrictions.
Penalties
Zoning violations: fines of $500–$1,000 per day. Operating without a TRH license (PHMDC): fines up to $1,000 per day of illegal operation. ZTRHP permit may be revoked for repeated violations. Failure to properly collect/remit taxes can result in additional fines and legal penalties.
Additional Context
Madison's STR market is driven by the University of Wisconsin–Madison campus, the State Capitol, and five surrounding lakes. The city explicitly enacted its ordinance framework to balance property-owner rights with affordable housing preservation and neighborhood character. Some community members and officials have advocated for stricter regulations (e.g., banning unhosted STRs entirely), but the current framework takes a moderate approach. Wisconsin state law (Wis. Stat. §66.1014) preempts municipalities from banning STRs outright but allows robust local regulation.
Sources
City of Madison Building Inspection – Short-Term Rental Regulations (cityofmadison.com/dpced/building-inspection/zoning-signs/trh/regulations, Oct 2025)
City of Madison STR FAQ (cityofmadison.com/dpced/building-inspection/zoning-signs/trh/faq, Oct 2025)
Public Health Madison & Dane County – Places to Stay (publichealthmdc.com/businesses-licensing/places-to-stay, Oct 2025)
City of Madison – Transient Room Tax (cityofmadison.com/finance/treasury/transient-room-tax)
Wisconsin DATCP – Tourist Rooming Houses / ATCP 72 update effective Jan 25 2026 (datcp.wi.gov)
Wisconsin Legislature §66.1014 (docs.legis.wisconsin.gov)
STRProfitMap Madison Regulations (strprofitmap.com/regulations/WI/madison)
GoSummer Wisconsin STR Laws (gosummer.com, Apr 2026)
BNBCalc Madison Guide (bnbcalc.com)
CheckmateRentals Wisconsin Handbook (checkmaterentals.com, Apr 2026) | https://www.cityofmadison.com/dpced/bi/short-term-rentals/1628/
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Frequently Asked Questions

Is Airbnb legal in Madison?

Yes, Airbnb and short-term rentals are legal in Madison with proper registration and permits. Operators must submit quarterly reports (ZTRHP-QR forms) to Madison Zoning within one month after each quarter ends (due Feb 1, May 1, Aug 1, Nov 1), even if no stays occurred. Reports must include: l

Do you need a permit for Airbnb in Madison?

Yes. Madison requires the following for short-term rental operation: Yes — three permits/licenses required before advertising or operating: (1) Tourist Rooming House (TRH) License from Public Health Madison & Dane County (PHMDC); (2) City of Madison Finance Department Room Tax Registration; (3) City of Madison Zoning Tourist Rooming House Permit (ZTRHP1) from Buildin.

What taxes apply to short-term rentals in Madison?

Short-term rental hosts in Madison are subject to the following tax obligations: City of Madison transient room tax: 10% (on stays <30 days). Wisconsin state sales tax: 5% + Dane County sales tax: 0.5% = 5.5% combined sales tax. Total combined effective rate: ~15.5%. Airbnb collects and remits both room tax and sales tax for platform bookings; hosts using other channels (VRBO di.

What are the penalties for illegal Airbnb hosting in Madison?

Hosts who operate without proper permits in Madison may face enforcement. Zoning violations: fines of $500–$1,000 per day. Operating without a TRH license (PHMDC): fines up to $1,000 per day of illegal operation. ZTRHP permit may be revoked for repeated violations. Failure to properly collect/remit taxes can result in addi.

What are the key STR compliance requirements in Madison?

STRs are allowed in Madison but subject to strict primary-residence and host-presence rules. The 30-night unhosted cap is a significant constraint for investors seeking whole-home rentals. Madison is regarded as STR-friendly but with one of the more comprehensive local regulatory frameworks in Wisconsin. Non-owner operators (tenants) must have explicit written landlord permission to operate a TRH.

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